Exotic sophistication … this is th...

Happy Holidays … Feliz Navidad from sunny and warm Punta Del Este! This trip has been simply blissful! I have been spending a lot of time at the beach becoming inspired for the seasons ahead.  This place has a very relaxed, laid-back feel that I am definitely enjoying. The unspoiled Uruguayan peninsula of Punta del Este is all about  paradisaical oceanic beaches, exotic sophistication, and  beautiful people. Our block printed pareo in turquoise makes a fabulous addition for a perfect beach wardrobe, just throw on some accessories and a nice straw...

Packing my bags for paradise…final...

   I am finally leaving for Punta del Este , the St. Tropez of Argentina this weekend. After an exhausting season and fabulous holiday parties (check out our photo gallery)  it is time to relax ! The best thing about this trip is that I get to rest, see friends, and spend time with my family. In true Roberta style, Punta is as chic as it is full of hidden charm. You can find gorgeous pieces in the street of La Barra in Jose Ignacio, the hippie part of town… totally inspiring! One of my favorite places is a whale watching stand where the Atlantic and Rio De La...

Tis’ the season …. To be fabulous!...

At Roberta Freymann we love the holidays and are thrilled that they have finally arrived! Getting into the Christmas spirit we have been busily decorating our trees with our new hand painted Christmas ornaments. Made from paper-mache our ornaments have been hand-painted with some of our classic Roberta Roller Rabbit prints and will be deserving of your trees finest perch!                                                                                                      ...

New Flagship Store Bows on ManhattanR...

I am pleased to announce the opening of my new flagship boutique. The six hundred square foot store bows at 958 Lexington Avenue just in the nick of time for the holiday season. I sought to bring the mystery and wonder of the East to New York with special touches to the décor, both inside and out. Our business continues to expand as do our product categories. The store’s endless windows and natural light is the perfect showcase for my colorful collections and exotic global finds. Floral stencil designs, inspired by the Roberta Freymann logo greet visitors and usher...