Mastering the perfect Trunk Show … Hol...

  India. So much to see and do, so little time in which to do it! LA. Setting up Trunk Shows, in Hollywood’s hidden haven! Whilst the  design team and I continue our buying trip taking us from New Delhi to Jaipur in the intense heat & dust of a true Indian summer, the week at Roberta Freymann head quarters took on a slightly different twist … Our Trunk Show team jetted off to LA’s Hollywood Hills to set up shop at the home of British former model turned Interior Designer to Hollywood’s elite, Amanda Masters With what can only be described as a design master...

SALE away into Summer with a Spring clea...

This week the Roberta Freymann Design team headed to India for our customary June buying trip to finalize our Fall/Winter orders and review samples for the seasons ahead. Whilst we bake in the exceptionally hot temperatures that constitutes an Indian summer proper, our stores are ready for something of a cooling effect and a Spring clean is needed to make way for the change in seasons.   With Memorial day weekend behind us, the traditional trigger for Spring clearances begins. Next week our 153 East 70th Street location gets ready for our new High Summer product by...

A shore thing … for beach days and get...

  Now that summer has officially arrived, many New Yorkers including myself, take flight from the hustle and bustle of city life, preferring to enjoy the panoramic views of Long Island’s legendary Hamptons. This year, Montauk provided the Roberta Freymann team with the perfect backdrop for our Summer photoshoot … the cascading hills that dive into the Atlantic ocean creates a breathtaking view and an idilyic scene in which to present this seasons collections. I have long been known for designing the ideal beachcover up … perfect for weekends at the shore. This...