As if this wasn’t enough we will be offering an additional 25% off all leather and shearling items … getting you ready to be warm on windy, winters days!

Our wholesale department will be celebrating the launch with a one-off trunk show in collaboration with Bloomingdale’s as part of the grand opening celebration. On sale will be a selection of my signature statement necklaces as well as the opportunity to be the first to buy the Fall 2010 Olivia Palermo for Roberta Freymann collection (coming soon to RF.com)

With Bloomingdale’s opening more specialized stores, this was an opportunity for both brands to experiment in an environment not typical of Roberta Freymann. With merchants seeming to recognize what consumers are looking for; retail experiences that are different and more exciting than in the past, essentially breaking the mold, we finally fit right in with our culturally rich and fantastically unique pieces!

Pop by and see Caitlin (Wholesale Manager) Wednesday August 11^th 11am – 6pm, Bloomingdale’s Santa Monica Place and share in some of my favorite pieces this season!

Last weekend saw Manhattan officially move to the beach, with city dwellers making their way out to the Hamptons to celebrate the July 4^th weekend. The store was mobbed of Kurta’s, beachbags and Roberta Freymann summer cover-ups!

The weekend prior saw our fabulous Grand Opening Party for Roberta Freymann East Hampton. We were thrilled to have Tinsely Mortimer host our event, with special guests including Emma Snowdon-Jones & Allie Rizzo.

As if that wasn’t enough of a draw, guests sipped Caipirinha’s whilst listening to Brazilian beats being played by DJ of “the moment” Harley Viera-Newton … the perfect way to set up shop this summer!

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India. So much to see and do, so little time in which to do it! LA. Setting up Trunk Shows, in Hollywood’s hidden haven!

Whilst the  design team and I continue our buying trip taking us from New Delhi to Jaipur in the intense heat & dust of a true Indian summer, the week at Roberta Freymann head quarters took on a slightly different twist …

Our Trunk Show team jetted off to LA’s Hollywood Hills to set up shop at the home of British former model turned Interior Designer to Hollywood’s elite, Amanda Masters

With what can only be described as a design master piece, the home of our host excelled in modern eclectic style, influenced from her globetrotting modeling days, perfectly fitting for my philosophy of chic global style.

With our two signature collections on display amidst the beautiful grounds of Amanda’s home, guests tried on sunhats, dresses, accessories and of course our signature kurta’s whilst sipping on champagne and grazing on mini gazpacho.

A luncheon in true Roberta style took place, overlooking the hills of the valley. The team did a fantastic job decking out the banquet table in exquisite style with our signature organza Amanda print table linens … an ode to our host!

Come late afternoon with the sun setting, the outdoor lounge area’s found the hosts children curled up in our distinctive hand block printed bedding …. A fairytale ending for Roberta Roller Rabbit.

Whilst we bake in the exceptionally hot temperatures that constitutes an Indian summer proper, our stores are ready for something of a cooling effect and a Spring clean is needed to make way for the change in seasons.

With Memorial day weekend behind us, the traditional trigger for Spring clearances begins. Next week our 153 East 70^th Street location gets ready for our new High Summer product by offering up to 60% off all Cruise & Spring 2010 styles in select categories, with plenty of fabulous finds to be had.

A perfect way to get your wardrobe ready for Summers days and balmy nights. For more on the collections available visit us in stores and clean up with some bargains in the process!

Roberta Freymann is pleased to announce the opening of our latest retail store, moving us from Newtown Lane to 21 Main Street … cementing our position within the trendy summer beach locale that is East Hampton.

Our newest Boutique takes inspiration from the wonders of Brazil to 1950’s Hollywood, a fresh twist for another summer in the Hamptons.

Encapsulating the natural settings that Rio de Janeiro is best known for, from the amazing boardwalks that lead from Copacabana to Ipanema and Leblon to the tropical flora that can be found in the surrounding rainforests of Tijuca. Our choice of materials, textures and fabrics  mixed together with a hint of 1950s Hollywood glamour can be seen in the finer details such as the Martinique wallpaper found at the world famous Beverly Hills Hotel … a summer shopping haven for all.

Brought to life by Hangar Design Group http://www.hangardesigngroup.com/ everything from the floating wood slat ceiling to our custom designed Lula print featured throughout the store, creates a relaxed but chic appeal … a shopping retreat you may never want to leave!

We look forward to seeing you out there