a wash with denim…...

This Spring/Summer 2010 it’s all about denim. Denim is making a comeback this Spring/Summer 2010, the catwalks were a wash with denim inspired fashion. At Roberta Freymann we would not typically be associated with denim, however, we have found a way to put our own spin on this season’s hottest trend! Currently in store we have everything from our recently featured Denim Oversized Tote (See Vogue.com) to our Spring 2010 blue chambray Tracy Shirt Dress currently available in our Lexington Avenue locations. For those planning ahead, keep a look out for our Sea...

Exotic sophistication … this is th...

Happy Holidays … Feliz Navidad from sunny and warm Punta Del Este! This trip has been simply blissful! I have been spending a lot of time at the beach becoming inspired for the seasons ahead.  This place has a very relaxed, laid-back feel that I am definitely enjoying. The unspoiled Uruguayan peninsula of Punta del Este is all about  paradisaical oceanic beaches, exotic sophistication, and  beautiful people. Our block printed pareo in turquoise makes a fabulous addition for a perfect beach wardrobe, just throw on some accessories and a nice straw...

Packing my bags for paradise…final...

   I am finally leaving for Punta del Este , the St. Tropez of Argentina this weekend. After an exhausting season and fabulous holiday parties (check out our photo gallery)  it is time to relax ! The best thing about this trip is that I get to rest, see friends, and spend time with my family. In true Roberta style, Punta is as chic as it is full of hidden charm. You can find gorgeous pieces in the street of La Barra in Jose Ignacio, the hippie part of town… totally inspiring! One of my favorite places is a whale watching stand where the Atlantic and Rio De La...

India September 2009...

India, a far off land of vibrant colors, loud noises, and endless people! I travel here and to more than twenty other countries across the globe scouring markets for fantastic fabrics and exotic finds. Below I’ve posted moments that capture some of the vivid colors, textures, and life I encounter while on the road in India. Dive in and share my discoveries: beautiful, exotic, and absurd! I’ve established lasting relationships with some of the finest artisans on these distant shores, and treasure the intense encounters we have as I design each and every...