Fashioned after New York City`s Soho location, Bloomingdale’s Santa Monica will anchor the Santa Monica Place Shopping center with a contemporary men`s and women`s specialty store. Each level has been designed to capture the diversity and culture of Santa Monica. It was therefore without question that when approached to take part in the grand opening, that we at Roberta Freymann jumped at the offer!
Our wholesale department will be celebrating the launch with a one-off trunk show in collaboration with Bloomingdale’s as part of the grand opening celebration. On sale will be a selection of my signature statement necklaces as well as the opportunity to be the first to buy the Fall 2010 Olivia Palermo for Roberta Freymann collection (coming soon to RF.com)

With Bloomingdale’s opening more specialized stores, this was an opportunity for both brands to experiment in an environment not typical of Roberta Freymann. With merchants seeming to recognize what consumers are looking for; retail experiences that are different and more exciting than in the past, essentially breaking the mold, we finally fit right in with our culturally rich and fantastically unique pieces!
Pop by and see Caitlin (Wholesale Manager) Wednesday August 11th 11am – 6pm, Bloomingdale’s Santa Monica Place and share in some of my favorite pieces this season!

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